“ #ContentWeapons, No kidding. The perspective Michael presents in this book is "Hands down" the best. Business is WAR and we are constantly looking for in roads to the attention of the Marketplace. These are the strategies that make it possible on levels never before imagined.”
Serious marketing executives need to be familiar with Content Weapons. In it the Michael describes the process of attacking the Attention economy and how to absolutely dominate your competition. Content Weapons covers how to identify tools and tactics, plan and execute at a level that you never thought possible. This is the one book every business owner, marketer or brand manager needs to be absolutely familiar with if you are serious in today’s marketplace. There is no other book like it in its comprehensive coverage. Cloud, Voice, Artificial Intelligence, Progressive web applications, Platform Weaponization, S.E.O. and so much more.
The greatest part of "Content Weapons" is you can read it straight through or pick and choose the tech or tactics you want or need to deploy to make massive strides in your messaging and marketing efforts. This is one of those books that you will no doubt see and hear being referenced for years to come. Amazing, amazing, amazing is all that needs to be said. Michael states that this book was basically a compilation of various articles he has written, and you can tell it in some of the sections, but do not be fooled, it’s not about the structure, grammar or even flow of the text. This is a modern era field generals’ strategic playbook. It’s about using this to push years ahead and takeover your marketplace with surgical precision. No doubt a must read for 2019 and beyond.